Staging is a critical marketing tool when preparing a home for sale! Think of Staging like a company marketing and merchandising a product. Selling a Home is like selling a consumer product. A Residential Property is most likely a persons most valuable asset and should be treated a such. With over 95% of all home searches starting online, your photos need to pop and grab buyers attention. Combining staging with professional photography/videography is a must!
Here are some statistics that back up the notion that every property requires some sort of staging prior to going on market!
Staged Listings Get More Views online– You only get one chance to make a first impression! Online photos are your best chance to get buyers to want to see your home; in fact, with the new ways in which we have learned to live, buyers have actually relied on photos and video to make an offer an a home without ever seeing it in person. 94% of Real Estate Agents say that staging a property increased their number of online viewings,
Staged Listings Tend to Sell for More Money– According to the National Association of Realtors, a Staged properties sell for 1-5% more* than an non-staged property. The cost of staging is almost always less than a price reduction! A study from the Appraisal Institute found that vacant houses sold for 6% less than occupied houses and stayed on the market longer.
Staged Listings Sell Faster*– Did you know that on average, staged homes sell 4 times faster than an un-staged home? The average days on market for a un-staged property is 100 days vs. only 25 days for a staged property. Think of the carrying costs associated with owning a property for 75 days longer...the mortgage, taxes, home owner fees, utilities, etc, etc. It all adds up to more money in a sellers pocket at closing.
Interested in Learning the Principles Used in Staging a Listing?
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